Case Study 3: School History Visits

A History Buff With a Brilliant Idea 🛡️📜

Sam Jinks first got in touch with me back in December 2021. At the time, he was preparing to launch a new business called Romans in Schools – a brilliant, hands-on history experience for children.

He had tons of museum and education experience and a really engaging way of talking about the past – what he needed was a way to present that professionally online, to help schools understand what he could offer.

That’s where Mae Day Marketing came in! We started with a new website, some custom email addresses and content to support his mission: bringing history to life in classrooms across the UK.

From Romans… to Greeks… to Vikings! 🏛️⚔️

Since that first project, Sam’s business has grown steadily – and we’ve worked together regularly over the years to reflect that growth on the website. With the newly named School History Visits, we carried out the following:

In 2022, we added a special campaign landing page to support one of his first big promotional pushes.
In 2024, Mae Day Marketing carried out a full SEO audit and made a number of improvements – from keyword optimisation and new pages to adding his amazing teacher testimonials across the site.
Later that same year, we supported the launch of a whole new area: Ancient Greeks, with a new keyword strategy and competitor analysis to make sure he stayed ahead of the game.
And most recently, in 2025, we helped him expand again – this time with brand-new Viking content and some useful site associations and backlinks.

Real Results and a Flourishing Business 🏆

It’s been a joy to support Sam as his idea has turned into a thriving business. His site now ranks really well for high-competition keywords like history workshops for schools and history workshops for primary schools – which were key goals for him.

His average search ranking has jumped from 46 to 27, and he’s now receiving enquiries from outside his local area, helping him grow his reach across the UK.

But more than that – he now has a site that genuinely reflects his personality and passion, and gives him a proper home for his ever-growing offer.

What Sam said…

“Judi-mae was brilliant from start to finish, listening to our requirements and building a website which reflected our business needs. No edit or change was too big or small and we are so pleased with the final result. We would highly recommend her service to other businesses.”

And my favourite bit – what he shared on Facebook:

“Sent a few people invites to follow Mae Day Marketing – Judi-mae did all of my website from day #1 + SEO stuff… I’m still not entirely sure what that means but it’s really helped my business grow over past few years. Give her a follow if you can 🙏”

To get a new website for your business, call us on 07828 852448, fill out the form here or find Mae Day Marketing on social media: we’re on Facebook, Instagram and LinkedIn.

To find out more about Judi-mae, you can read about her varied and award winning entire career history here.