About Judi-mae

Mae Day Marketing is owned by Judi-mae Alderton. A talented and passionate marketing professional, Judi-mae has over 20 years’ experience supporting both B2B and B2C businesses. She has a deep understanding of digital disciplines and is a well educated and experienced expert in the online space.

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After working hard in marketing departments:

  • managing website projects
  • optimising online leads and sales
  • launching social media and PR strategies
  • creating exciting brand growth propositions
  • conducting amazing product launch successes
  • growing and supporting brands of all shapes and sizes

Judi-mae decided to set up Mae Day Marketing in 2019 out of a desire to independently offer her support to ambitious, forward thinking businesses in the UK and beyond.

A born communicator, she is dedicated and creative, strong and confident, an excellent strategist and an absolute digital marketing genius, with a very long personal history and background in digital technology and communications.

If you’re looking to take your business to the next level – drop us a line!

Career History

Since graduating from the University of East Anglia in 2004, Judi-mae has worked in various marketing departments throughout East Anglia. She started out as a marketing assistant for a manufacturing business, quickly redesigning their website and increasing online sales by 80%, as well as  introducing targeted mailings, giving the business instant sales lifts of up to 35%.

She introduced a digital strategy to Anglian Home Improvements, and went on to win an award for ‘Best Use of Social Media’ in 2009. That same year, her team was also nominated for another award, ‘Best Use of Search Marketing’ in marketing magazine NMA’s ‘Effectiveness Awards’.

Judi-mae and colleagues at DADI Awards in 2009
Judi-mae and colleagues at the 2009 DADI Awards in Leeds, where they won the award for ‘Best Use of Social Networking’

Judi-mae studied for a digital marketing qualification at the Institute of Data & Marketing, achieving the equivalent of another Bachelor’s Degree. She became a leader in the field of client-side user experience analysis and multivariate testing and was often quoted in magazines discussing this up and coming digital technique which dynamically supported business growth.

Judi-mae was also regularly a part of online discussions about search engine optimisation and social media as it grew in popularity in the 2000s. She helped Anglian Home Improvements launch their first ever blog, which lead to a highly successful content marketing and reputation management strategy, giving a boost to their customer feedback scores and subsequently, their online sales figures.

Judi-mae interviewed by NMA magazine in 2010
Judi-mae interviewed in 2010 by New Media Age marketing magazine about the benefits of website conversation rate testing.

During her time at Anglian, Internet leads doubled as a proportion of total company lead flow due to web optimisation. Judi-mae lead projects which increased the website’s conversion rate by 55% and she created an in-house website development team, removing agency dependence and lowering costs for the business.

After leaving Anglian, Judi-mae spent 3 years in the brewing industry, working as head of marketing for relaunched heritage brand Lacons Brewery and traditional, well established, Woodforde’s, the biggest brewery in Norfolk.

For Lacons Judi-mae created a brand growth strategy that utilised her digital skills and combined all of her experience together to propel their brand into the saturated local scene, gathering them a huge amount of digital uplift, press coverage and attention from local drinkers and publicans alike. 

Judi-mae with Greater Anglia staff celebrating the train launch of Quell IPA
Judi-mae with Greater Anglia staff celebrating the launch of Quell IPA onto the Norwich – London trains. Image: Great Yarmouth Mercury

Strategies included commissioning the build of a brand new website, managing successful eventssupporting festivals, helping secure the stocking of new products on the local trains to London, communicating about exciting new product launches and celebrating with local businesses.

In her time at Lacons, she launched an online eCommerce function giving the business a new sales streamincreased traffic to their website by 230%reach of their online content by 864% and sales of ale increased by 40% year on year.

At Woodforde’s Brewery, a strategy was created to not only raise the profile of the brand, but reposition it within the hearts and minds of the local fan base. Judi-mae organised a press launch and the ongoing management of a commercial relationship with Norwich City Football Club, to support these objectives.

Judi-mae with Woodforde’s Brewery directors and NCFC representatives celebrating the partnership, 2018. Image: EDP

In her time at Woodforde’s, she also supported a full rebrand, created a social media and PR strategy for the business, introduced new sales collaterals and processes and made many recommendations on product development decisions based on her experience – both personal and professional – in the brewing industry.

In her 12 month tenure, she more than doubled their social media following, increased the reach of their online content by 300% and generated over 20 pieces of news coverage. After a varied and exciting career working for businesses, Judi-mae made the decision in 2019 to go solo, so created the business Mae Day Marketing.

Mae Day Marketing – The Logo

We have received a lot of great comments about our logo, since launching the business in June 2019. So what does it all mean?

First of all, the person behind Mae Day Marketing is Judi-mae Alderton, and her colour is orange: warm, welcoming, enthusiastic, determined and creative. Then there’s the crown: confident, successful and honourable. The secondary meaning is the May Day connotations, celebrating the lease of life that we want to bring to your business!

And if you look *really* closely, you might see that the crown is made up of people, all supporting each other, lead by the person in orange. We thought that represented us perfectly!

Do you want support building a new brand? Maybe you have a brand but you’re not sure what it stands for? Do you want to do more with the personality of your brand? Get in touch today.