Tag: subscriber-list

#15 – Building a Strong Online Presence

Judi-mae Alderton - Mae Day Marketing

📳💻🖱

Since it’s such a passion of mine, we talk a lot about digital marketing. Today I thought instead of being specific about *one* type of digital marketing, I’d write a summary of the best parts of it to invest time into in to help build a robust business presence.

Here are ten essential tips to help you establish and grow your online footprint across various channels:

1️⃣  Define Your Keyword Lists:

Start by creating a core list of main keywords and other specific lists for different areas of focus. This will guide your content creation, SEO strategy and PPC campaigns.

2️⃣ Develop Engaging Website Content:

Write content that is useful and interesting to your audience. Use keywords effectively and ensure your pages and / or posts are of a good length to improve SEO. High-quality content can also drive engagement on social media and email marketing.

3️⃣ Optimise Your Website:

Ensure your website is user-friendly, mobile-responsive and fast. This includes optimising page layouts, understanding the user journey and writing effective title tags, as well as ensuring a seamless user experience.

4️⃣ Leverage Social Media:

Social media platforms are powerful tools for driving traffic and engagement. Regularly share your content, interact with your audience and use social media advertising to reach a broader audience.

5️⃣ Email Marketing:

Building an email subscriber list is a great way to maintain engagement with your audience. Offer valuable content and incentives to capture email addresses and keep your subscribers informed with regular updates.

6️⃣ Invest in PPC Advertising:

Pay-per-click (PPC) advertising can drive targeted traffic to your website quickly. Run targeted ads to reach your audience with precision and jump ahead of your competition.

7️⃣ Utilise Analytics:

Regularly monitor your online presence and performance using tools like Google Analytics, social media insights and email marketing reports. Adjust your strategies based on data and feedback.

8️⃣ Engage in Public Relations:

Getting your brand name out there and capturing the attention of the press can significantly boost your online presence and drive online visitors. Build relationships with journalists and create compelling press releases.

9️⃣ Consistent Branding:

Maintain consistent branding across all online platforms. This includes your website, social media profiles and email marketing. Consistency helps build trust and recognition.

🔟 Plan a Content Calendar:

Being organised is crucial, especially when you’re managing multiple marketing channels. Plan your content in advance with a content calendar to ensure regular and timely updates across your blog, social media and email campaigns.

Building a strong online presence takes time and effort, but with these tips, you’ll be well on your way to creating a lasting impact!

Good luck 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

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#14 – How to Launch a Business

Judi-mae Alderton - Mae Day Marketing

🚀🤔🎉

This week, I’m sharing something a bit more personal – tips on how to launch a business, based on my journey of becoming a marketing consultant. I hope it can inspire those of you considering launching your own businesses.

1️⃣ Find Your Passion:

My journey started with a deep passion for human psychology, communications, technology and marketing. I also loved the idea of helping businesses grow and reach their potential. Passion will keep you going! 💪🏻

2️⃣ Gain Experience:

Before launching Mae Day Marketing, I studied for a degree in business & IT and worked in various marketing roles, gaining valuable experience and learning skills. Hands-on industry time is crucial.

3️⃣ Build Your Network:

Networking played a huge role in my success, especially initially. Attending events, joining business groups and connecting with other professionals opened doors and created opportunities.

4️⃣ Plan Your Brand:

Creating a strong brand personality for Mae Day Marketing was essential. Your brand should reflect your values and resonate with your target audience: it’s about creating a memorable identity that stands out.

5️⃣ Stay Organised:

Starting out as a self-employed consultant can be nerve-wracking. Staying organised with your time, tasks and finances is key to managing the workload and maintaining your sanity.

6️⃣ Continuous Learning:

The marketing world is constantly evolving. I committed to continuous learning through courses, certifications and staying updated with industry trends to ensure I could offer the best to my clients.

7️⃣ Take the Leap:

I had the dream for years before I did it. It took three consecutive redundancies for me to finally take the leap into self-employment. It wasn’t easy, but taking that step was life-changing. Sometimes, you just have to trust yourself and go for it!

8️⃣ Overcome Challenges:

There’s always something. The pandemic, for example, was a significant challenge to my businesses, the field that is notorious for being ‘the first to go’. However, perseverance and adaptability helped me navigate it and come out stronger.

9️⃣ Celebrate Your Wins:

Winning awards and recognition has been incredibly rewarding for me most recently. Celebrating these milestones keeps me motivated and reminds me of how far I’ve come 🥰

🔟 Stay Grateful:

Gratitude has been a powerful tool in my journey. Being grateful for what I have achieved so far inspires me to aim higher and keeps me grounded.

Becoming a marketing consultant has been one of the most rewarding decisions of my life. If you’re considering this path, or the path to self-employment in any other way – remember that it’s a journey filled with learning, growth and amazing opportunities 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

Awards / Testimonials

Get in Touch

We would love to hear from you!

📞 07828 852448

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#13 – PR: Get the Attention of the Press!

Judi-mae Alderton - Mae Day Marketing

📢🗞📰

Getting your brand noticed by the press can significantly boost your visibility and credibility – press coverage can help spread the news of your business far and wide. Here are 10 tips to help you master the art of PR and make your brand stand out.

1️⃣ Craft a Compelling Story:

Journalists love a good story, because they like to provide interesting news to their readers. Whether it’s a unique founder’s journey, an innovative product, or a significant milestone, make sure your narrative is engaging and newsworthy.

2️⃣ Know Your Audience:

Tailor your PR efforts to the interests and needs of your target audience. Understand the type of content they consume and the types of content their trusted media outlets put out.

3️⃣ Build Relationships with Journalists:

Establish and maintain relationships with journalists and editors in your business industry. Personal connections can make a significant difference in getting your story covered.

4️⃣ Create a Press Kit:

Assemble a press kit that includes your company’s background, high-quality images, key personnel bios and previous press releases. Make it easy for journalists to access all the information they need, should they wish to research you further and add context to their content.

5️⃣ Write Persuasive Press Releases:

Your press release should be clear, concise and compelling. Not overly dramatic, but very interesting. Highlight the newsworthy aspects of your story in the headline and lead paragraph.

6️⃣ Leverage Social Media:

Use your social media platforms to share news, updates and press coverage, building your own PR up too. Tag relevant journalists and publications if you think the content would be interesting to them.

7️⃣ Offer Expert Opinions:

Know your stuff! And don’t be afraid to position yourself or your team members as experts in your field. Offer to provide commentary on relevant industry topics to those writing press articles – this will help you to establish authority and gain media exposure.

8️⃣ Attend Industry Events:

Participate in conferences, trade shows and networking events. These are great opportunities to connect with industry insiders, journalists and influencers.

9️⃣ Use PR Tools and Services:

Utilise PR distribution services to send your press releases to a wider audience. Tools can also help you find opportunities to get quoted in articles.

🔟 Measure Your Success:

Track the effectiveness of your PR efforts by monitoring media coverage, website traffic and social media engagement. Use these insights to refine your strategy.

Effective PR is about more than just getting your name in the news – it’s about building a strong, reputable brand that people trust. By following these tips, you can attempt to capture the attention of the press and boost your brand’s visibility.

Need help with your PR strategy? Of course, I’m here to assist! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

Awards / Testimonials

Get in Touch

We would love to hear from you!

📞 07828 852448

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#12 – Building an Email Subscriber List

Judi-mae Alderton - Mae Day Marketing

🧱⬆📧

Email marketing is a powerful tool, but to make the most of it, you need a solid subscriber list. Here are 10 tips to help you capture email addresses and grow your list for effective email campaigns:

1️⃣ Create Compelling Lead Magnets:

Offer valuable resources such as eBooks, whitepapers, or exclusive, valuable content in exchange for email addresses. Make sure the content is relevant to your audience’s interests and needs.

2️⃣ Use Sign-Up Forms Strategically:

Place newsletter sign-up forms in prominent locations on your website, such as the homepage, blog posts and sidebar or menu. Make the forms easy to find and simple to fill out.

3️⃣ Offer Incentives:

Provide incentives like discounts, free trials or special offers to encourage visitors to subscribe. Make the benefits clear and immediate.

4️⃣ Leverage Social Media:

Promote your email sign-up forms on social media platforms. Use call-to-action buttons on Facebook, Instagram, LinkedIn and other channels to drive traffic to your sign-up page.

5️⃣ Host Webinars and Events:

Organise webinars, workshops or virtual events and require registration via email. This not only captures email addresses but also engages your audience with valuable content.

6️⃣ Use Pop-Ups Wisely:

Implement exit-intent pop-ups that appear when a user is about to leave your site. Offer a last-minute incentive to subscribe, ensuring the pop-up is not too intrusive.

7️⃣ Run Contests and Giveaways:

Create competitions that require participants to enter their email addresses. Ensure the prize is appealing and relevant to your target audience. Don’t forget, always allow an opt-out for GDPR reasons.

8️⃣ Optimise for Mobile:

Ensure your sign-up forms and pop-ups are mobile-friendly. A significant portion of web traffic comes from mobile devices, so make subscribing easy on all screens.

9️⃣ Include a Sign-Up Call-to-Action in Blog Posts:

At the end of your blog posts, encourage readers to subscribe to your newsletter for more updates and exclusive content. Use a strong call-to-action to motivate them.

🔟 Leverage Customer Testimonials and Social Proof:

Show testimonials and reviews that highlight the value of your email content. Social proof can be a powerful motivator for new subscribers.

Building a robust email subscriber list takes time and effort, but with these tips, you can effectively capture email addresses and grow a list that will drive your email marketing success.

As always, if you’re looking for support in building or managing email marketing strategies, I’m here to help – get in touch! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

Awards / Testimonials

Get in Touch

We would love to hear from you!

📞 07828 852448

contact