Tag: social-media-marketing

#15 – Building a Strong Online Presence

Judi-mae Alderton - Mae Day Marketing

📳💻🖱

Since it’s such a passion of mine, we talk a lot about digital marketing. Today I thought instead of being specific about *one* type of digital marketing, I’d write a summary of the best parts of it to invest time into in to help build a robust business presence.

Here are ten essential tips to help you establish and grow your online footprint across various channels:

1️⃣  Define Your Keyword Lists:

Start by creating a core list of main keywords and other specific lists for different areas of focus. This will guide your content creation, SEO strategy and PPC campaigns.

2️⃣ Develop Engaging Website Content:

Write content that is useful and interesting to your audience. Use keywords effectively and ensure your pages and / or posts are of a good length to improve SEO. High-quality content can also drive engagement on social media and email marketing.

3️⃣ Optimise Your Website:

Ensure your website is user-friendly, mobile-responsive and fast. This includes optimising page layouts, understanding the user journey and writing effective title tags, as well as ensuring a seamless user experience.

4️⃣ Leverage Social Media:

Social media platforms are powerful tools for driving traffic and engagement. Regularly share your content, interact with your audience and use social media advertising to reach a broader audience.

5️⃣ Email Marketing:

Building an email subscriber list is a great way to maintain engagement with your audience. Offer valuable content and incentives to capture email addresses and keep your subscribers informed with regular updates.

6️⃣ Invest in PPC Advertising:

Pay-per-click (PPC) advertising can drive targeted traffic to your website quickly. Run targeted ads to reach your audience with precision and jump ahead of your competition.

7️⃣ Utilise Analytics:

Regularly monitor your online presence and performance using tools like Google Analytics, social media insights and email marketing reports. Adjust your strategies based on data and feedback.

8️⃣ Engage in Public Relations:

Getting your brand name out there and capturing the attention of the press can significantly boost your online presence and drive online visitors. Build relationships with journalists and create compelling press releases.

9️⃣ Consistent Branding:

Maintain consistent branding across all online platforms. This includes your website, social media profiles and email marketing. Consistency helps build trust and recognition.

🔟 Plan a Content Calendar:

Being organised is crucial, especially when you’re managing multiple marketing channels. Plan your content in advance with a content calendar to ensure regular and timely updates across your blog, social media and email campaigns.

Building a strong online presence takes time and effort, but with these tips, you’ll be well on your way to creating a lasting impact!

Good luck 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

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📞 07828 852448

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#6 – Pay-Per-Click Advertising (PPC)

Judi-mae Alderton - Mae Day Marketing

🔍💼💡

Today, in post #6 of our Wisdom Wednesday series, let’s unlock the potential of PPC (Pay-Per-Click) advertising – a dynamic instrument in the digital marketing toolkit. Here’s a closer look at some key strategies to think about when embracing the full benefit of PPC into your business:

1️⃣ Know Your Audience:

Dive deep into your audience demographics, interests and search habits so you can tailor your ads effectively. Understanding your target market is the cornerstone of a successful PPC campaign.

2️⃣ Set Clear Goals:

Define objectives for your PPC investment, whether it’s driving website traffic, generating leads, increasing sales, or enhancing brand awareness. Clear goals serve as a roadmap for your strategy.

3️⃣ Choose the Right Keywords:

Keyword research is absolutely paramount in PPC. Selecting the most relevant and high-performing keywords ensures that your ads appear in front of the right audience, increasing the likelihood of clicks and conversions.

4️⃣ Craft Captivating Ad Copy:

Capture attention with excellently written ad copy that speaks directly to your target audience’s needs, desires and motivations. Emphasise unique selling propositions and benefits to entice users to click through to your site.

5️⃣ Optimise Landing Pages:

A seamless user experience is crucial for converting clicks into conversions. Ensure your landing pages align seamlessly with your ad content, delivering on the promises made in your ads and guiding users towards taking desired actions.

6️⃣ Monitor and Adjust:

Continuous monitoring and adjustment are 100% essential for PPC success. Analyse campaign performance metrics regularly, identify areas for improvement and make data-driven adjustments to optimise your campaigns for maximum ROI.

7️⃣ Budget Wisely:

Allocate your PPC budget strategically across campaigns and ad groups to maximise return on investment while avoiding overspending. Constantly evaluate the performance of each campaign and reallocate budget to top-performing initiatives.

8️⃣ Test, Test, Test:

Embrace a culture of experimentation in your PPC strategy. Test different ad variations, targeting options, bidding strategies and landing page designs to identify what resonates best with your audience and drives the most significant results.

9️⃣ Stay Updated:

The digital landscape is constantly evolving, with new trends, features and technologies emerging regularly. Stay abreast of industry developments and platform changes to adapt your PPC strategy accordingly and maintain a competitive edge.

🔟 Be Patient:

Success in PPC advertising is a best seen as a long-term strategy. It takes time and iteration to refine your keyword selection and messaging to resonate effectively with your audience.

Embrace the process of testing and learning, and be patient as you work towards identifying the optimal keywords and phrases that drive results. Mastering the art of PPC advertising can propel your business to new heights, driving targeted traffic, leads, and conversions.

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

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We would love to hear from you!

📞 07828 852448

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#4 – Social Media Marketing

Judi-mae Alderton - Mae Day Marketing

✨📱🚀

In today’s digital age, having a strong social media presence and creating engaging content are key to capturing the attention of your audience and driving business growth. Here are ten essential tips to help you succeed:

1️⃣ Know Your Audience:

Understanding your target audience is crucial. Tailor your content to their interests, preferences and pain points to ensure maximum engagement.

2️⃣ Consistency is Key:

Maintain a consistent posting schedule to keep your audience engaged and coming back for more. Whether it’s daily, weekly, or bi-weekly, consistency builds trust and reliability.

3️⃣ Quality Over Quantity:

Focus on creating high-quality content that provides value to your audience. Quality content is more likely to be shared and can help establish your brand as an authority in your industry.

4️⃣ Embrace Visual Content:

Visual content, such as images, videos, and infographics, tends to perform better on social media. Invest in visually appealing content that grabs attention and tells your brand’s story effectively.

5️⃣ Encourage Engagement:

Create opportunities for your audience to engage with your content through likes, comments, shares, and polls. Engagement not only boosts visibility but also fosters a sense of community around your brand.

6️⃣ Tell Compelling Stories:

Storytelling is a powerful tool for connecting with your audience on an emotional level. Use storytelling techniques to humanise your brand and make it more relatable to your audience.

7️⃣ Leverage User-Generated Content:

Encourage your audience to create and share content related to your brand. User-generated content not only helps build trust but also expands your reach to new audiences.

8️⃣ Analyse and Adapt:

Regularly analyse your social media metrics to understand what content resonates most with your audience. Use these insights to refine your content strategy and adapt to changing trends.

9️⃣ Build Relationships:

Focus on building genuine relationships with your audience by responding to comments, messages, and mentions. Engage with your followers to show that you value their input and feedback.

🔟 Stay Up-to-Date:

Keep abreast of the latest trends and updates in social media and content marketing. Experiment with new formats, platforms and strategies to stay ahead of the curve and maintain a competitive edge.

By implementing these tips, you can create compelling content and grow your social media presence effectively. Need personalised guidance?

As always, I’m here to help! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

Awards / Testimonials

Get in Touch

We would love to hear from you!

📞 07828 852448

contact