Tag: SEO

#15 – Building a Strong Online Presence

Judi-mae Alderton - Mae Day Marketing

📳💻🖱

Since it’s such a passion of mine, we talk a lot about digital marketing. Today I thought instead of being specific about *one* type of digital marketing, I’d write a summary of the best parts of it to invest time into in to help build a robust business presence.

Here are ten essential tips to help you establish and grow your online footprint across various channels:

1️⃣  Define Your Keyword Lists:

Start by creating a core list of main keywords and other specific lists for different areas of focus. This will guide your content creation, SEO strategy and PPC campaigns.

2️⃣ Develop Engaging Website Content:

Write content that is useful and interesting to your audience. Use keywords effectively and ensure your pages and / or posts are of a good length to improve SEO. High-quality content can also drive engagement on social media and email marketing.

3️⃣ Optimise Your Website:

Ensure your website is user-friendly, mobile-responsive and fast. This includes optimising page layouts, understanding the user journey and writing effective title tags, as well as ensuring a seamless user experience.

4️⃣ Leverage Social Media:

Social media platforms are powerful tools for driving traffic and engagement. Regularly share your content, interact with your audience and use social media advertising to reach a broader audience.

5️⃣ Email Marketing:

Building an email subscriber list is a great way to maintain engagement with your audience. Offer valuable content and incentives to capture email addresses and keep your subscribers informed with regular updates.

6️⃣ Invest in PPC Advertising:

Pay-per-click (PPC) advertising can drive targeted traffic to your website quickly. Run targeted ads to reach your audience with precision and jump ahead of your competition.

7️⃣ Utilise Analytics:

Regularly monitor your online presence and performance using tools like Google Analytics, social media insights and email marketing reports. Adjust your strategies based on data and feedback.

8️⃣ Engage in Public Relations:

Getting your brand name out there and capturing the attention of the press can significantly boost your online presence and drive online visitors. Build relationships with journalists and create compelling press releases.

9️⃣ Consistent Branding:

Maintain consistent branding across all online platforms. This includes your website, social media profiles and email marketing. Consistency helps build trust and recognition.

🔟 Plan a Content Calendar:

Being organised is crucial, especially when you’re managing multiple marketing channels. Plan your content in advance with a content calendar to ensure regular and timely updates across your blog, social media and email campaigns.

Building a strong online presence takes time and effort, but with these tips, you’ll be well on your way to creating a lasting impact!

Good luck 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

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#14 – How to Launch a Business

Judi-mae Alderton - Mae Day Marketing

🚀🤔🎉

This week, I’m sharing something a bit more personal – tips on how to launch a business, based on my journey of becoming a marketing consultant. I hope it can inspire those of you considering launching your own businesses.

1️⃣ Find Your Passion:

My journey started with a deep passion for human psychology, communications, technology and marketing. I also loved the idea of helping businesses grow and reach their potential. Passion will keep you going! 💪🏻

2️⃣ Gain Experience:

Before launching Mae Day Marketing, I studied for a degree in business & IT and worked in various marketing roles, gaining valuable experience and learning skills. Hands-on industry time is crucial.

3️⃣ Build Your Network:

Networking played a huge role in my success, especially initially. Attending events, joining business groups and connecting with other professionals opened doors and created opportunities.

4️⃣ Plan Your Brand:

Creating a strong brand personality for Mae Day Marketing was essential. Your brand should reflect your values and resonate with your target audience: it’s about creating a memorable identity that stands out.

5️⃣ Stay Organised:

Starting out as a self-employed consultant can be nerve-wracking. Staying organised with your time, tasks and finances is key to managing the workload and maintaining your sanity.

6️⃣ Continuous Learning:

The marketing world is constantly evolving. I committed to continuous learning through courses, certifications and staying updated with industry trends to ensure I could offer the best to my clients.

7️⃣ Take the Leap:

I had the dream for years before I did it. It took three consecutive redundancies for me to finally take the leap into self-employment. It wasn’t easy, but taking that step was life-changing. Sometimes, you just have to trust yourself and go for it!

8️⃣ Overcome Challenges:

There’s always something. The pandemic, for example, was a significant challenge to my businesses, the field that is notorious for being ‘the first to go’. However, perseverance and adaptability helped me navigate it and come out stronger.

9️⃣ Celebrate Your Wins:

Winning awards and recognition has been incredibly rewarding for me most recently. Celebrating these milestones keeps me motivated and reminds me of how far I’ve come 🥰

🔟 Stay Grateful:

Gratitude has been a powerful tool in my journey. Being grateful for what I have achieved so far inspires me to aim higher and keeps me grounded.

Becoming a marketing consultant has been one of the most rewarding decisions of my life. If you’re considering this path, or the path to self-employment in any other way – remember that it’s a journey filled with learning, growth and amazing opportunities 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

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#11 – Writing for SEO

Judi-mae Alderton - Mae Day Marketing

✍️🛠📃

Today, we’re going to focus in more on SEO as it is a subject many businesses are interested in. Unlike PPC where you have to bid on keywords, effectively paying for website traffic – SEO does not cost money, if you do it yourself. You will have to invest some time into it, or appoint somebody else to, but all in all, the results aren’t related to a cost-per-click model.

As such, investing into a good strategy or a great consultant to manage your activity can reap rewards in a very cost effective way! 🙌

So, without further ado: Post #11 – Writing Great Content for SEO!

1️⃣ Define Your Keyword List(s):

Start by defining your keyword strategy. Create a core list of main terms and additional lists for specific areas of focus. Understanding your keywords is the foundation of effective content creation.

2️⃣ Decide Your Content Areas:

Determine the areas of content you’ll focus on – whether it’s expanding content on existing website pages, expanding website sections with new pages, or maintaining an ongoing blog or news area.

Once you know where and what you will be writing, it’s down to the content details:

3️⃣ Write Content For a Good Reason:

When writing content for SEO, prioritise usefulness, interest and keyword integration. Ensure your content provides valuable information or addresses the needs and interests of your target audience, incorporating relevant keywords naturally. Aim for an optimal length that provides sufficient information while maintaining reader engagement and readability.

4️⃣ Craft Keyword Relevant Page Titles:

Title tags are HTML elements that specify the title of a webpage. They appear as the clickable headline in search engine results and are crucial for SEO. Crafting descriptive and keyword-rich title tags not only helps search engines understand the content of your page but also entices users to click through to your website.

5️⃣ Write Great Meta Descriptions:

Meta descriptions should be written for all pages using keywords from a relevant keyword list. Keep them between 150–160 characters and make sure they are directly relevant to the page they describe, unique from the descriptions of all of the website’s other pages.

6️⃣ Optimise Heading Tags:

Heading Tags (H1, H2 etc) are HTML tags that indicate a heading on a webpage and they are very important for SEO and a major ranking factor. Make sure within text Heading Tags are used effectively – with important keywords – as well as in the correct hierarchical order going down the page.

7️⃣ Cleverly use Keywords in URLs:

Wherever you can, use relevant keywords for each page in the page’s address or URL. This will directly show the search engines what the page’s content is all about.

8️⃣ Optimise Anchor Text:

Incorporate relevant keywords in anchor text (the visible text on a page used for a link). This helps search engines understand the context of your content and improves the user experience.

9️⃣ Make Sure to Include Internal Links:

Internal links are a great opportunity for SEO as they knit content together and make it more likely a search engine will visit and thus index all pages of a site. It also gives pages added keyword relevance.

🔟 Measure, Evaluate, Repeat:

As with everything you invest time into, continuously measure the effectiveness, evaluate results from website changes and roll out more changes when things work well.

As I’ve said before, SEO is a journey, not a destination. Take your time, be strategic, follow the steps and watch your online presence flourish! 📈📈📈

Need personalised guidance or want to invest in an SEO strategy? I’m here to help – get in touch! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

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We would love to hear from you!

📞 07828 852448

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#8 – Reputation Management

Judi-mae Alderton - Mae Day Marketing

🤝🗣💭

In today’s digital age, your online presence plays a pivotal role in shaping your brand’s reputation and influencing consumer perceptions. Here are ten essential tips to help you effectively manage and grow your reputation online:

1️⃣ Audit Your Existing Online Presence:

Start by conducting a comprehensive audit of your online presence. Do you have a website and social media profiles? What comes up on a Google search of your brand and key products or services? Are there any other online platforms where your business is represented?

2️⃣  Invest in a Great Website:

A website is basically your digital shop window: a well-designed site should offer visitors a glimpse into your brand and its offerings, while also serving as a hub for information, customer testimonials and where possible, transactions and interactions.

3️⃣ Harness Social Media:

Select and deploy social media platforms and strategies that align with your brand’s objectives, enabling you to engage with your audience effectively and attract potential new customers who are online researching your industry, services or products.

4️⃣ Optimise Your Social Media Selection:

Be discerning when choosing social networks, prioritising those that resonate with your target audience and align with your brand’s image and objectives. Dedicate your resources to platforms where your audience is most active.

5️⃣ Monitor Online Reviews:

Regularly monitor online reviews across various platforms such as Google Business Profile, Yell, the social networks, TrustPilot and industry-specific review sites. Address both positive and negative reviews promptly and professionally.

6️⃣ Encourage Positive Reviews:

Actively encourage satisfied customers to leave positive reviews and testimonials about your business. Make it easy for them by providing clear instructions on how to leave a review on your preferred platforms.

7️⃣ Be Transparent and Authentic:

Build trust with your audience by being transparent and authentic in your communications. Share behind-the-scenes glimpses, respond honestly to inquiries and admit mistakes if / when they occur.

8️⃣ Leverage Search Engine Marketing:

Invest in Search Engine Optimisation (SEO) and / or Pay-Per-Click (PPC) advertising to enhance your visibility on search engines, driving more qualified traffic to your website and boost your online leads and sales.

9️⃣ Maintain Your Google Business Profile:

Keep your Google Business Profile (previously Google My Business, also known as ‘Google Maps Listings’) up to date with accurate information, enticing visuals, and regular updates to ensure visibility in local search results and provide valuable information to potential customers.

🔟 Stay Consistent:

Consistency is key to maintaining a positive online reputation. Stay true to your brand values, messaging, and customer service standards across all online channels.

By implementing these tips, you can effectively manage your online reputation and enhance your brand’s image in the digital landscape, rising above your competitors.

Need personalised guidance? As always, you can reach out to me any time! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

Awards / Testimonials

Get in Touch

We would love to hear from you!

📞 07828 852448

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#3 – Making a Great Website

Judi-mae Alderton - Mae Day Marketing

💻📌💥

Building a website is more than just an online presence; it’s about creating a digital home for your brand that captivates and engages visitors. Here are some essential tips on creating a user friendly, visually appealing and effective design:

1️⃣ Prioritise User Experience:

Ensure your website is easy to navigate, with clear menus and intuitive design. A positive user experience encourages longer visits, which helps many things.

2️⃣ Optimise for Mobile:

With the majority of users accessing websites on mobile devices these days, ensure your site is fully optimised for various screen sizes.

3️⃣ Fast Loading Times:

Optimise images, use browser caching and streamline code where possible to ensure your website loads quickly. Online users are notoriously impatient and will just move on otherwise.

4️⃣ Clear Call-to-Actions (CTAs):

Guide visitors with clear and strategically placed CTAs such as buttons and contact info. Make it easy for them to get in touch with your or subscribe.

5️⃣ Visually Appealing Design:

Invest in a visually appealing design that reflects your brand identity through colour and design. Consistent branding fosters trust and authority.


6️⃣ Intuitive Navigation:

Implement a logical and straightforward navigation structure. Users should easily find what they’re looking for and never feel frustrated or lost.

7️⃣ Accessible Content:

Ensure your content is easily readable, with clear fonts and proper spacing. Accessibility is key for all users, not just those with specific needs.


8️⃣ Search Engine Optimisation:

Ensure your website is search engine-friendly by implementing on-page SEO strategies. Optimise meta titles, descriptions and headers with relevant keywords. Create a sitemap, use descriptive URLs, and focus on providing quality, keyword-rich content to improve your website’s visibility on search engines.

9️⃣ Interactive Elements:

Consider incorporating interactive elements like video content, sliders, forms or chatbots to engage users and enhance their experience. It will keep them around longer and engage them better with your brand.

🔟 Regular Maintenance:

Schedule regular checks for broken links, outdated content and ensure all features are functioning optimally. Add content regularly to look present and keep it fresh and up to date.


Creating a website is a fun and business savvy way to capture the attention of prospective customers and grow your revenue streams. It’s not just about *having* a website, but also having one that converts visitors into customers.

Need personalised guidance or want to have a website built for you? As always, I’m here to help! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

Awards / Testimonials

Get in Touch

We would love to hear from you!

📞 07828 852448

contact