Tag: email-marketing

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Welcome to this week’s #WisdomWednesday, all about Multichannel Marketing – a key approach to connect with your audience by integrating both your online and offline marketing strategies for maximum reach and engagement.

Here are some key tips for a well-rounded multichannel marketing approach:

1️⃣ Know Your Audience: Research your target demographics, so you understand which channels they prefer and engage with. (I know! I say it all the time – but you really have to know your target audience to hit your objectives!)

2️⃣ Align Your Messaging: Ensure your brand message is consistent across all channels – online and offline.

3️⃣ Use Social Media for Amplification: Integrate social media campaigns to support offline activities like events or direct mail offers. Let them follow each other for maximum impact.

4️⃣ Personalised Direct Mail: Combine the personal touch of direct mail with digital by including QR codes or links to special online content.

5️⃣ Leverage Email Marketing: Email campaigns can drive customers to in-location events, new products, or exclusive offers.

6️⃣ Retarget Offline Conversions Online: For example, use in-location sign-ups to target customers with online ads or loyalty emails later.

7️⃣ Event Marketing & Social Sharing: If you’re hosting a physical event, encourage attendees to share their experiences online afterwards. You can even then follow this up with social media sharing of that content.

8️⃣ Consistency in Branding: Whether a customer sees your ad in a magazine, on Facebook, or at a local event, your brand’s look and feel should be unmistakable.

9️⃣ Track & Analyse Across Channels: Set up ways to measure the success of both online and offline strategies so you can refine and improve your approach.

🔟 Customer Service Continuity: If your audience reaches out online after an offline experience (or vice versa), offer seamless support to enhance loyalty.

A thoughtful multichannel strategy not only reaches customers where they are but also reinforces your brand, encouraging loyalty and boosting conversions.

Ready to launch a multichannel marketing strategy? Let’s chat! 💬

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As always – welcome to this week’s Wisdom Wednesday post! 👋🏻 Today, I’m sharing the essential steps I would recommend you take in order to create a strong launch plan for a new business! These should help anybody looking to make a significant impact from day one 📣📣📣

1️⃣ Define Your Business Goals & Audience – Begin by clarifying your objectives. What do you want to achieve with your launch? Understanding your target audience – who they are and what they need – will help tailor your messaging effectively.

2️⃣ Clarify Your New Brand Identity – Your brand’s identity is crucial. Ensure your visuals, tone and values are designed to resonate with your target audience. A strong, cohesive brand will make a memorable first impression.

3️⃣ Create Key Messaging – Establish your brand’s story. What sets you apart? Identify core messaging pillars that communicate your unique value proposition and align with your audience’s needs.

4️⃣ Build a Website – Your website is often the first interaction customers have with your business. Make it user-friendly, informative and optimised for search engines to attract organic traffic.

5️⃣ Create Social Media Profiles – Choose platforms where your target audience is most active. Create profiles that reflect your brand’s identity and plan to start engaging with potential customers on a regular basis.

6️⃣ Content Plan – Schedule pre-launch teasers and launch-day posts. A well-planned content calendar keeps your audience engaged and excited about your business.

7️⃣ Prepare Email Announcements – Put together an exciting email sequence to inform your subscribers about your launch. This is a great opportunity to build anticipation and encourage early engagement.

8️⃣ PR & Outreach – Reach out to local press, influencers and industry publications. Getting featured can significantly boost your visibility.

9️⃣ Schedule a Photoshoot – High-quality visuals are vital for marketing. Capture your products, space or team in a multitude of ways, giving yourself a library of images to use across all platforms.

🔟 Measure & Refine – After the launch, track engagement, reach and feedback. Use these insights to adjust your strategies for ongoing success.

If you follow these steps, you’ll have a roadmap for a dynamic, attention-grabbing launch!

Need help creating a custom launch plan? Reach out today! 👑

📞 07828 852448
📩 judi-mae@maeday.co.uk

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Welcome to this week’s Wisdom Wednesday post. This week, I’m sharing insights on how to humanise your brand on social media. Building a relatable online presence is crucial for connecting with your audience.

Here are some effective strategies to create a more personal touch:

1️⃣ Share your brand story – Let your audience know the passion behind your business. Share anecdotes about your journey, values and business mission to create an emotional connection.

2️⃣ Highlight team moments – Showcase your team’s personality and achievements. Share photos and stories about team members to show the faces behind your brand, making it more relatable.

3️⃣ Engage authentically – Respond to comments and messages with sincerity. Take the time to personalise your replies, making followers feel valued and heard.

4️⃣ Use user-generated content – Encourage your audience to share their experiences. Repost their content, showcasing how they engage with your products, fostering a sense of community.

5️⃣ Show behind-the-scenes – Give a glimpse of your daily operations. Share candid moments from your workspace or events to help your audience feel like part of your journey.

6️⃣ Create relatable content – Use humour and empathy in your messaging. Write posts that reflect real-life situations or challenges your audience faces, making them feel understood.

7️⃣ Share customer testimonials – Highlight positive feedback to build trust. Use quotes or video snippets from satisfied customers to showcase your brand’s impact.

8️⃣ Participate in conversations – Join relevant discussions and trends. Engage with trending topics or hashtags to show that your brand is in tune with current conversations.

9️⃣ Be transparent – Share challenges and successes openly. Authenticity shines through when you discuss setbacks alongside victories, making your brand more relatable.

🔟 Use storytelling techniques – Think of authentic narratives that resonate emotionally. Share stories that evoke feelings, making your brand’s messaging memorable and engaging.

Remember, a little humanity in your online presence can go a long way in fostering deeper connections with your audience.

If you need help humanising your brand, reach out today! 👑

📞 07828 852448 / 📩 judi-mae@maeday.co.uk

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Welcome to this week’s Wisdom Wednesday! This time, I’ll be looking at how to create engaging video content, from choosing the right tools to ensuring high-quality production.

Here are some best practices for creating videos:

1️⃣ Use what you have – Your smartphone can shoot great videos! Modern phones have impressive cameras, making them perfect for recording without the need for expensive equipment.

2️⃣ Lighting matters – Natural light works wonders, but if you’re indoors, use soft, diffused lighting to avoid harsh shadows and ensure a flattering image.

3️⃣ Stabilise your camera – Use a tripod or stabiliser to keep your footage steady. Shaky videos can distract viewers and reduce quality.

4️⃣ Sound quality – Invest in a simple external microphone. Good audio is crucial, as poor sound can cause people to stop watching, even if the visuals are great.

5️⃣ Frame your shots – Ensure proper framing. Keep the focus on the subject and use the rule of thirds to create balanced, visually appealing compositions.

6️⃣ Edit with ease – Use simple editing tools like iMovie, Adobe Premiere Rush or even smartphone apps to polish your video with cuts, effects and transitions.

7️⃣ Keep it concise – Viewers prefer short, punchy videos. Aim to keep your content under 2 minutes unless you’re telling a longer story. Grab attention early too – Capture interest in the first 3-5 seconds.

8️⃣ Use captions – Many people watch videos on mute, so add captions to make your content accessible to all viewers.

9️⃣ Test and tweak – Experiment with different video styles and angles. Gather feedback and refine your approach to improve with each video.

🔟 Upload in the right format – Ensure your video is optimised for the platform you’re using, whether it’s YouTube, Instagram, or Facebook. Each has different size and quality requirements.

Creating high-quality videos doesn’t require expensive equipment – just some creativity and attention to detail.

Need help with your video strategy? Contact me today 👑