Author: Judi-mae Alderton - Mae Day Marketing

#10 – Marketing Budgets

Judi-mae Alderton - Mae Day Marketing

💷💰💸

Let’s talk about the rarely discussed art of budget allocation, a crucial aspect of any successful marketing strategy. How much you spend, on what and why are all factors which will impact on your success.

Here are 10 tips to help you make the most of your marketing budget:

1️⃣ Set Clear Goals:

Define your objectives and key performance indicators (KPIs) to align your budget with your business goals. Make sure you know what you want to achieve from any investment and that you can track it.

2️⃣ Know Your Audience:

Invest in research to understand your target audience’s preferences, behaviours, issues and desires. The better you understand your target the market, the better you can tailor content to them.

3️⃣ Prioritise Channels:

Identify the most effective marketing channels for reaching your audience and allocate budget accordingly. If you haven’t tried anything yet, test things before investing wholly into a full strategy.

4️⃣ Test and Learn:

Allocate a portion of your budget to testing new strategies and tactics and use data insights to optimise performance.

5️⃣ Focus on ROI:

Allocate budget to activities that generate the highest return on investment (ROI) and contribute to your bottom line. Whether that’s sales / leads or just brand awareness, it’s all worth something.

6️⃣ Balance Short-term and Long-term:

Strike a balance between short-term tactics for immediate results and long-term strategies for sustainable growth.

7️⃣ Monitor Performance:

Regularly track and analyse the performance of your marketing campaigns to identify areas for improvement and reallocate budget as needed.

8️⃣ Stay Flexible:

Be prepared to adjust your budget allocation based on changing market conditions, consumer trends, results and competitor activity.

9️⃣ Invest in Talent:

Allocate budget for hiring skilled professionals or outsourcing tasks to agencies with expertise in areas where you lack internal resources.

🔟 Measure, Evaluate, Repeat:

Continuously measure the effectiveness of your marketing efforts, evaluate the ROI of each channel and iterate your budget allocation strategy for continuous improvement.

Effective budget allocation is not just about spending money – it’s about investing WISELY to achieve your business objectives and drive sustainable growth. By following these tips, you can maximise the impact of your marketing budget and propel your business to success!

Have questions about budget allocation or need personalised advice for your business? I’m here to help 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

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#9 – Website Optimisation

Judi-mae Alderton - Mae Day Marketing

🖥💻📱

Today, I’ve decided to go a bit deeper into websites, so the theme is Website Optimisation – one of the keys to unlocking online commercial success! Your website isn’t just a digital space; it’s your brand’s digital ambassador, working 24/7 to attract, engage and convert visitors into loyal customers 💪💪💪

Here are 10 essential tips I’ve put together to help you ensure your website shines bright like a diamond 💎:

1️⃣ Tailored Content Strategy:

Develop a comprehensive content strategy that resonates with your target audience and addresses their needs. From blog posts to videos, ensure your content speaks directly to your audience and adds value to their browsing experience.

2️⃣ Visual Appeal:

Invest in high-quality visuals, including images, graphics and videos, to enhance the visual appeal of your website. A visually engaging website not only captures attention but also leaves a lasting impression on visitors.

3️⃣ Personalisation:

Implement personalised user experiences based on visitor behaviour, preferences and demographics. By tailoring content and recommendations to individual visitors, you can enhance engagement and drive conversions.

4️⃣ Social Proof:

Showcase customer testimonials, reviews and case studies to build trust and credibility with your audience. Social proof not only validates your brand but also encourages visitors to take action.

5️⃣ Interactive Elements:

Incorporate interactive elements such as quizzes, polls and product demos to engage visitors and encourage interaction. Interactive content not only captivates attention but also encourages deeper engagement with your brand.

6️⃣ Accessibility:

Ensure your website is accessible to all users, including those with disabilities. From alt text for images to keyboard navigation, prioritise accessibility to create an inclusive browsing experience for all visitors.

7️⃣ Page Speed Optimisation:

Optimise your website’s loading speed to minimise bounce rates and improve user experience. From optimising images to leveraging browser caching, every second counts in the digital world.

8️⃣ Mobile Optimisation:

With mobile browsing continually on the rise, ensure your website is optimised for mobile devices, including smartphones and tablets. A mobile-friendly website not only improves user experience but also boosts search engine rankings.

9️⃣ Conversion Rate Optimisation (CRO):

Continuously test and optimise website elements such as CTAs (call-to-actions, such as buttons), forms and landing pages to maximise conversions. By understanding visitor behaviour and preferences, you can fine-tune your website for optimal performance.

🔟 SEO Best Practices:

Implement SEO best practices such as keyword optimisation, meta tags and structured data markup to improve your website’s visibility and search engine rankings. By optimising your website for search engines, you can attract more organic traffic and grow your online presence.

Wishing you a website that shines brighter than the rest! ✨💻

Need personalised guidance? As always, get in touch! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

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#8 – Reputation Management

Judi-mae Alderton - Mae Day Marketing

🤝🗣💭

In today’s digital age, your online presence plays a pivotal role in shaping your brand’s reputation and influencing consumer perceptions. Here are ten essential tips to help you effectively manage and grow your reputation online:

1️⃣ Audit Your Existing Online Presence:

Start by conducting a comprehensive audit of your online presence. Do you have a website and social media profiles? What comes up on a Google search of your brand and key products or services? Are there any other online platforms where your business is represented?

2️⃣  Invest in a Great Website:

A website is basically your digital shop window: a well-designed site should offer visitors a glimpse into your brand and its offerings, while also serving as a hub for information, customer testimonials and where possible, transactions and interactions.

3️⃣ Harness Social Media:

Select and deploy social media platforms and strategies that align with your brand’s objectives, enabling you to engage with your audience effectively and attract potential new customers who are online researching your industry, services or products.

4️⃣ Optimise Your Social Media Selection:

Be discerning when choosing social networks, prioritising those that resonate with your target audience and align with your brand’s image and objectives. Dedicate your resources to platforms where your audience is most active.

5️⃣ Monitor Online Reviews:

Regularly monitor online reviews across various platforms such as Google Business Profile, Yell, the social networks, TrustPilot and industry-specific review sites. Address both positive and negative reviews promptly and professionally.

6️⃣ Encourage Positive Reviews:

Actively encourage satisfied customers to leave positive reviews and testimonials about your business. Make it easy for them by providing clear instructions on how to leave a review on your preferred platforms.

7️⃣ Be Transparent and Authentic:

Build trust with your audience by being transparent and authentic in your communications. Share behind-the-scenes glimpses, respond honestly to inquiries and admit mistakes if / when they occur.

8️⃣ Leverage Search Engine Marketing:

Invest in Search Engine Optimisation (SEO) and / or Pay-Per-Click (PPC) advertising to enhance your visibility on search engines, driving more qualified traffic to your website and boost your online leads and sales.

9️⃣ Maintain Your Google Business Profile:

Keep your Google Business Profile (previously Google My Business, also known as ‘Google Maps Listings’) up to date with accurate information, enticing visuals, and regular updates to ensure visibility in local search results and provide valuable information to potential customers.

🔟 Stay Consistent:

Consistency is key to maintaining a positive online reputation. Stay true to your brand values, messaging, and customer service standards across all online channels.

By implementing these tips, you can effectively manage your online reputation and enhance your brand’s image in the digital landscape, rising above your competitors.

Need personalised guidance? As always, you can reach out to me any time! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

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#7 – Marketing Strategy

Judi-mae Alderton - Mae Day Marketing

📊🧨💷

In this post we dive deep into strategic insights to help you grow your business! Today we talk about investing in your business through promotional activities and communications projects. Here are ten steps to guide your decision-making and planning processes:

1️⃣ Set Clear Goals:

Define specific objectives you want to achieve with your promotional activities, whether it’s increasing brand awareness, driving website traffic, or boosting sales.

2️⃣ Know Your Audience:

Understand your target audience’s preferences, behaviours and challenges to tailor your promotional activities effectively.

3️⃣ Assess Your Budget:

Evaluate your budget and allocate funds wisely across various promotional channels based on their potential ROI.

4️⃣ Analyse Competitor Strategies:

Research your competitors’ promotional tactics to identify gaps and opportunities in the market.

5️⃣ Choose the Right Channels:

Select the most suitable promotional channels for your business, considering factors such as your target audience demographics, industry trends and any budget constraints.

6️⃣ Craft Compelling Messaging:

Develop persuasive and consistent messaging that resonates with your audience and communicates the unique value proposition of your products or services.

7️⃣ Test and Iterate:

Experiment with different promotional strategies, monitor their performance closely, and refine your approach based on data-driven insights.

8️⃣ Measure Success Metrics:

Define key performance indicators (KPIs) to track the effectiveness of your promotional activities, such as conversion rates, click-through rates and return on investment (ROI).

9️⃣ Adapt to Market Changes:

Stay agile and responsive to evolving market trends and consumer preferences, adjusting your promotional tactics accordingly to stay competitive.

🔟 Seek Professional Guidance:

Consider partnering with experienced marketers or consultants who can provide expert advice and guidance on optimising your promotional efforts.

By following these steps, you can make informed decisions about investing in promotional activities that drive tangible results for your business.

Need personalised guidance? Reach out to me today! 👑

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

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We would love to hear from you!

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#6 – Pay-Per-Click Advertising (PPC)

Judi-mae Alderton - Mae Day Marketing

🔍💼💡

Today, in post #6 of our Wisdom Wednesday series, let’s unlock the potential of PPC (Pay-Per-Click) advertising – a dynamic instrument in the digital marketing toolkit. Here’s a closer look at some key strategies to think about when embracing the full benefit of PPC into your business:

1️⃣ Know Your Audience:

Dive deep into your audience demographics, interests and search habits so you can tailor your ads effectively. Understanding your target market is the cornerstone of a successful PPC campaign.

2️⃣ Set Clear Goals:

Define objectives for your PPC investment, whether it’s driving website traffic, generating leads, increasing sales, or enhancing brand awareness. Clear goals serve as a roadmap for your strategy.

3️⃣ Choose the Right Keywords:

Keyword research is absolutely paramount in PPC. Selecting the most relevant and high-performing keywords ensures that your ads appear in front of the right audience, increasing the likelihood of clicks and conversions.

4️⃣ Craft Captivating Ad Copy:

Capture attention with excellently written ad copy that speaks directly to your target audience’s needs, desires and motivations. Emphasise unique selling propositions and benefits to entice users to click through to your site.

5️⃣ Optimise Landing Pages:

A seamless user experience is crucial for converting clicks into conversions. Ensure your landing pages align seamlessly with your ad content, delivering on the promises made in your ads and guiding users towards taking desired actions.

6️⃣ Monitor and Adjust:

Continuous monitoring and adjustment are 100% essential for PPC success. Analyse campaign performance metrics regularly, identify areas for improvement and make data-driven adjustments to optimise your campaigns for maximum ROI.

7️⃣ Budget Wisely:

Allocate your PPC budget strategically across campaigns and ad groups to maximise return on investment while avoiding overspending. Constantly evaluate the performance of each campaign and reallocate budget to top-performing initiatives.

8️⃣ Test, Test, Test:

Embrace a culture of experimentation in your PPC strategy. Test different ad variations, targeting options, bidding strategies and landing page designs to identify what resonates best with your audience and drives the most significant results.

9️⃣ Stay Updated:

The digital landscape is constantly evolving, with new trends, features and technologies emerging regularly. Stay abreast of industry developments and platform changes to adapt your PPC strategy accordingly and maintain a competitive edge.

🔟 Be Patient:

Success in PPC advertising is a best seen as a long-term strategy. It takes time and iteration to refine your keyword selection and messaging to resonate effectively with your audience.

Embrace the process of testing and learning, and be patient as you work towards identifying the optimal keywords and phrases that drive results. Mastering the art of PPC advertising can propel your business to new heights, driving targeted traffic, leads, and conversions.

Mae Day Marketing

Multiple Award Winning Marketing Consultancy, based in Norfolk, UK.

About Judi-mae

In the Press / Services

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We would love to hear from you!

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