The Brand

Mae Day Marketing – The Logo

Since launching Mae Day Marketing back in June 2019, we’ve received so many lovely comments about our logo – and we love that people are curious about what it represents. Because, like everything we do, it was created with real intention.

At the heart of Mae Day Marketing is founder Judi-mae Alderton – an award-winning marketing consultant with over 20 years of experience and a passion for helping independent businesses thrive. Her signature colour is orange 🧡 – and that’s no accident. Orange represents warmth, enthusiasm, creativity and determination – four values that are absolutely central to how Judi-mae works. Clients often describe her as approachable, strategic and full of energy – and this brand colour encapsulates all of that.

Then there’s the crown – a strong symbol of confidence, success and honour. It reflects Judi-mae’s no-nonsense, empowering approach to marketing and her drive to help small business owners feel proud and in control of their brand. But there’s more to it than meets the eye…

Look closely and you’ll see the crown is actually made up of people – each one supporting the next – led by a central figure in orange. This is very intentional. It represents the values that underpin Mae Day Marketing: community, collaboration, leadership and support. It’s not just about being at the top – it’s about lifting others as you climb, creating something stronger together.

There’s also a subtle nod to the traditional celebration of “May Day” – a time of renewal, hope and growth. That’s exactly what we want to bring to the businesses we work with: a fresh lease of life, renewed confidence, and a strategy that moves you forward.

Whether you’re just starting out and need support building a meaningful brand identity, or you’ve been running your business for a while but feel your branding no longer reflects who you are – we can help. Judi-mae specialises in drawing out your business’s unique personality and turning it into a brand that not only looks great, but feels authentic and connects with your audience.

So if you’re ready to breathe new life into your brand – or build one from the ground up – get in touch. We’d love to hear your story.

Get in touch today.