#34 – How to Launch a New Business

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As always – welcome to this week’s Wisdom Wednesday post! 👋🏻 Today, I’m sharing the essential steps I would recommend you take in order to create a strong launch plan for a new business! These should help anybody looking to make a significant impact from day one 📣📣📣

1️⃣ Define Your Business Goals & Audience – Begin by clarifying your objectives. What do you want to achieve with your launch? Understanding your target audience – who they are and what they need – will help tailor your messaging effectively.

2️⃣ Clarify Your New Brand Identity – Your brand’s identity is crucial. Ensure your visuals, tone and values are designed to resonate with your target audience. A strong, cohesive brand will make a memorable first impression.

3️⃣ Create Key Messaging – Establish your brand’s story. What sets you apart? Identify core messaging pillars that communicate your unique value proposition and align with your audience’s needs.

4️⃣ Build a Website – Your website is often the first interaction customers have with your business. Make it user-friendly, informative and optimised for search engines to attract organic traffic.

5️⃣ Create Social Media Profiles – Choose platforms where your target audience is most active. Create profiles that reflect your brand’s identity and plan to start engaging with potential customers on a regular basis.

6️⃣ Content Plan – Schedule pre-launch teasers and launch-day posts. A well-planned content calendar keeps your audience engaged and excited about your business.

7️⃣ Prepare Email Announcements – Put together an exciting email sequence to inform your subscribers about your launch. This is a great opportunity to build anticipation and encourage early engagement.

8️⃣ PR & Outreach – Reach out to local press, influencers and industry publications. Getting featured can significantly boost your visibility.

9️⃣ Schedule a Photoshoot – High-quality visuals are vital for marketing. Capture your products, space or team in a multitude of ways, giving yourself a library of images to use across all platforms.

🔟 Measure & Refine – After the launch, track engagement, reach and feedback. Use these insights to adjust your strategies for ongoing success.

If you follow these steps, you’ll have a roadmap for a dynamic, attention-grabbing launch!

Need help creating a custom launch plan? Reach out today! 👑

📞 07828 852448
📩 judi-mae@maeday.co.uk