#33 – Humanising Your Brand on Social Media

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Welcome to this week’s Wisdom Wednesday post. This week, I’m sharing insights on how to humanise your brand on social media. Building a relatable online presence is crucial for connecting with your audience.

Here are some effective strategies to create a more personal touch:

1️⃣ Share your brand story – Let your audience know the passion behind your business. Share anecdotes about your journey, values and business mission to create an emotional connection.

2️⃣ Highlight team moments – Showcase your team’s personality and achievements. Share photos and stories about team members to show the faces behind your brand, making it more relatable.

3️⃣ Engage authentically – Respond to comments and messages with sincerity. Take the time to personalise your replies, making followers feel valued and heard.

4️⃣ Use user-generated content – Encourage your audience to share their experiences. Repost their content, showcasing how they engage with your products, fostering a sense of community.

5️⃣ Show behind-the-scenes – Give a glimpse of your daily operations. Share candid moments from your workspace or events to help your audience feel like part of your journey.

6️⃣ Create relatable content – Use humour and empathy in your messaging. Write posts that reflect real-life situations or challenges your audience faces, making them feel understood.

7️⃣ Share customer testimonials – Highlight positive feedback to build trust. Use quotes or video snippets from satisfied customers to showcase your brand’s impact.

8️⃣ Participate in conversations – Join relevant discussions and trends. Engage with trending topics or hashtags to show that your brand is in tune with current conversations.

9️⃣ Be transparent – Share challenges and successes openly. Authenticity shines through when you discuss setbacks alongside victories, making your brand more relatable.

🔟 Use storytelling techniques – Think of authentic narratives that resonate emotionally. Share stories that evoke feelings, making your brand’s messaging memorable and engaging.

Remember, a little humanity in your online presence can go a long way in fostering deeper connections with your audience.

If you need help humanising your brand, reach out today! 👑

📞 07828 852448 / 📩 judi-mae@maeday.co.uk