#32 – Video Marketing Strategies

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Welcome to this week’s Wisdom Wednesday! This time, I’ll be looking at how to create engaging video content, from choosing the right tools to ensuring high-quality production.

Here are some best practices for creating videos:

1️⃣ Use what you have – Your smartphone can shoot great videos! Modern phones have impressive cameras, making them perfect for recording without the need for expensive equipment.

2️⃣ Lighting matters – Natural light works wonders, but if you’re indoors, use soft, diffused lighting to avoid harsh shadows and ensure a flattering image.

3️⃣ Stabilise your camera – Use a tripod or stabiliser to keep your footage steady. Shaky videos can distract viewers and reduce quality.

4️⃣ Sound quality – Invest in a simple external microphone. Good audio is crucial, as poor sound can cause people to stop watching, even if the visuals are great.

5️⃣ Frame your shots – Ensure proper framing. Keep the focus on the subject and use the rule of thirds to create balanced, visually appealing compositions.

6️⃣ Edit with ease – Use simple editing tools like iMovie, Adobe Premiere Rush or even smartphone apps to polish your video with cuts, effects and transitions.

7️⃣ Keep it concise – Viewers prefer short, punchy videos. Aim to keep your content under 2 minutes unless you’re telling a longer story. Grab attention early too – Capture interest in the first 3-5 seconds.

8️⃣ Use captions – Many people watch videos on mute, so add captions to make your content accessible to all viewers.

9️⃣ Test and tweak – Experiment with different video styles and angles. Gather feedback and refine your approach to improve with each video.

🔟 Upload in the right format – Ensure your video is optimised for the platform you’re using, whether it’s YouTube, Instagram, or Facebook. Each has different size and quality requirements.

Creating high-quality videos doesn’t require expensive equipment – just some creativity and attention to detail.

Need help with your video strategy? Contact me today 👑