#28 – Local SEO Tactics – Mae Day Marketing

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Welcome! 👋🏻 This week, I’m focusing on Local SEO Tactics – giving some advice on how to optimise your online presence to attract customers from your local area.

Whether you’re a small business or a local service provider, mastering local SEO can make all the difference in your online visibility 🌍✨

Here are some tips to boost your local visibility:

1️⃣ Google Business Profile – Ensure your profile is fully completed with correct business info, hours and images to appear in local (map) searches.

2️⃣ Local Keywords – Use geo-specific keywords in your content to attract local customers (e.g., ‘best coffee shop in Norwich’).

3️⃣ Online Reviews – Encourage satisfied customers to leave reviews on Google and other local directories – they build trust and positively impact rankings.

4️⃣ Mobile Optimisation – Make sure your website is mobile-friendly; many people search for local services on the go via their mobile phone.

5️⃣ Local Backlinks – Partner with local websites or influencers to get backlinks that boost your credibility and local search rankings.

6️⃣ NAP Consistency – Ensure your Name, Address and Phone number (NAP) is consistent across all online platforms to improve local SEO.

7️⃣ Schema Markup – Use local business schema on your website to help search engines understand and display your location-based info.

8️⃣ Optimised Location Pages – If you have multiple locations, create separate pages for each, with uniquely relevant, localised content for each area.

9️⃣ Local Directories – Submit your business to local directories and online listings like Yell, TripAdvisor and industry-specific platforms.

🔟 Engage Locally on Social Media – Participate in local conversations, use local hashtags and engage with your community on platforms like Instagram and Facebook.

Optimising for local SEO helps you become more visible in your community and attract the right local audience. It’s a powerful strategy that drives local foot traffic and builds brand recognition in your area 🌟

Need help with your local SEO strategy? I’m always happy to help! 👑

📞 07828 852448 // 📩 judi-mae@maeday.co.uk