#27 – Repurposing Content

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Welcome to this week’s post! Today, I’m covering a key marketing strategy – Content Repurposing. If you’re not repurposing your content, you could be missing out on maximising its full potential across multiple platforms. It’s not being lazy, it’s being efficient 👌🏻

Here are some tips to help you get the most out of your content:

1️⃣ Turn blog posts into social media snippets – Use key points or quotes to create engaging and / or simplistic posts for LinkedIn, Instagram or X (Twitter).

2️⃣ Make a podcast out of your top-performing articles – Offer value to audiences who prefer audio content.

3️⃣ Clip long videos into bite-sized content – Post these shorter segments on platforms like Instagram Reels, TikTok or YouTube Shorts.

4️⃣ Convert webinars into blog posts – Summarise key takeaways for readers who missed the live session by creating full length blog articles (this will also help with SEO).

5️⃣ Republish blog posts as LinkedIn articles – Reaching a professional audience through repurposing can increase engagement and get the attention of new audiences.

6️⃣ Create infographics from data-heavy content – Visual content is easier to digest and share on platforms like Pinterest and Instagram.

7️⃣ Turn quotes into graphics – Pull insightful quotes from your content and create shareable images.

8️⃣ Compile a whitepaper or eBook – Combine multiple articles or blog posts into a comprehensive guide (which could even be used as a lead magnet, attracting sign-ups).

9️⃣ Use FAQs from your content in email marketing – Address customer queries while repurposing valuable information.

🔟 Update old content with fresh insights – Revisit older blog posts and refresh them with new data or trends.

Repurposing is a powerful way to breathe new life into your content without starting from scratch! It helps maintain consistency, reaches new audiences, and maximises your content’s value.

If you need help with your content strategy, get in touch today! 👑