#23 – Keyword Research for PPC

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Welcome to this week’s Wisdom Wednesday post. Today, I’m focusing on paid search and looking into the specifics of keyword research for your accounts. Setting up a successful PPC account requires careful planning and strategic execution, so take these points step by step and watch your account flourish!

1️⃣ Define Your Goals: You know how I feel about this by now! 😉 Always start any job by establishing clear objectives: for your PPC campaign, think about whether you’re doing it for increased website traffic, lead generation, boosting sales (or maybe all 3!).

2️⃣  Use Keyword Tools: Utilise tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords.

3️⃣ Analyse Search Volumes: Focus on keywords with high search volume and low competition – this will give you a better chance at top positions.

4️⃣ Segment Keywords into Ad Groups: Organise your keywords into tightly themed ad groups to ensure relevancy and improve Quality Score.

5️⃣ Analyse Competitor Keywords: Identify your competitors’ top-performing keywords. This can provide insights and opportunities for your own campaigns.

6️⃣ Set Up Negative Keywords: Exclude irrelevant search terms by adding negative keywords. This prevents your ads from showing up for unrelated queries, saving budget and improving ROI.

7️⃣ Implement Conversion Tracking: Set up conversion tracking in Google Ads and Google Analytics. This helps measure the effectiveness of your PPC campaigns and allows you to make data-driven decisions.

8️⃣ Monitor and Adjust Bids: Regularly monitor your campaign performance and adjust bids based on keyword performance. Use automated bidding strategies like Target CPA or ROAS for efficiency.

9️⃣ Evaluate CPC: Consider the cost-per-click (CPC) you are happy with on an ongoing basis to ensure your keywords fit within your budget.

🔟 Analyse and Optimise: Continuously review and optimise your campaigns. Use A/B testing for ad copy and landing pages, and refine your keyword list based on performance data.

Remember, setting up and managing a successful PPC campaign involves ongoing monitoring and optimisation.

If you need help with your PPC strategy, contact me today 👑

📞 07828 852448 📩 judi-mae@maeday.co.uk 🔎 http://www.maeday.co.uk