#22 – Growing Your Online Audience

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Welcome to this week’s Wisdom Wednesday post. Today, I thought I would delve into a vital aspect of digital marketing: growing your audience. Expanding your reach is key to increasing brand awareness, engagement, and ultimately, business success 💪

Here are some top tips to help you expand your reach and build a larger, more engaged audience:

1️⃣ Identify Your Target Audience: First you should understand who your ideal audience is, so that you can tailor your content to their interests and needs.

2️⃣ Create High-Quality Content: Focus on producing valuable, relevant and engaging content that resonates with your audience on an ongoing basis. For your website, your social media platforms and any other medium where you can share information.

3️⃣ Leverage Social Media: Utilise social media platforms to share your content, engage with your audience and participate in relevant conversations. Choose the platforms wisely based on who you are trying to connect with.

4️⃣ Collaborate with Influencers: If possible, partner with influencers in your industry to reach their followers and expand your audience.

5️⃣ Use SEO Strategies: Optimise your content for search engines to improve visibility and attract organic traffic and interested people to your website.

6️⃣ Host Webinars and Live Events: If you can invest the time, try to engage with your audience in real-time through webinars and live events, providing valuable insights and fostering connections.

7️⃣ Encourage User-Generated Content: Motivate your audience to get involved by asking them to create and share content related to your brand, boosting engagement and reach. Ask questions, take polls and create content that they will want to be a part of.

8️⃣ Use Email Marketing: Build and maintain an email list to share updates, promotions and valuable content directly with your audience on a regular basis.

9️⃣ Run Contests and Giveaways: Engage your audience and attract new followers by hosting contests and giveaways.

🔟 Analyse and Adapt: Regularly review your performance metrics and adjust your strategies based on what works best for your audience.

If you’re already online, following these steps can only help you grow… what have you got to lose?

As always, if you need help with your marketing strategy, contact me today 👑

📞 07828 852448 📩 judi-mae@maeday.co.uk 🔎 www.maeday.co.uk