#21 – How to Manage a PR Crisis

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Welcome to this week’s Wisdom Wednesday post. Today, we’re diving into Crisis Communication – an essential skill for maintaining a positive brand image during challenging times. Maybe a staff member said the wrong thing, or you let people down badly by mistake – whatever the crisis, communication is key to making sure it doesn’t impact your bottom line.

Here are some key strategies to navigate through a PR crisis:

✅1️⃣ DO: Stay Calm and Responsive – Address the crisis promptly with a calm, collected response.

✅2️⃣ DO: Acknowledge the Issue – Publicly acknowledge the problem to show transparency and accountability, do not shirk your responsibility.

✅3️⃣ DO: Communicate Clearly – Provide clear, honest updates to keep your audience informed.

✅4️⃣ DO: Monitor Feedback – Actively monitor public sentiment and feedback to adjust your strategy as needed.

✅5️⃣ DO: Appoint a Spokesperson – Have a designated spokesperson to ensure consistent messaging.

❌6️⃣ DON’T: Ignore the Issue – Failing to address the crisis can escalate the situation.

❌7️⃣ DON’T: Provide Inaccurate Information – Always ensure the information shared is accurate and honest.

❌8️⃣ DON’T: Delay Response – Timeliness is crucial in managing a crisis effectively.

❌9️⃣ DON’T: Neglect Your Audience – Keep your audience informed and reassured.

❌🔟 DON’T: Overlook Post-Crisis Analysis – Learn from the experience to strengthen future crisis management plans.

Effective crisis communication can turn potential disasters into opportunities for growth and trust-building. Stay prepared and resilient! 💪✨

Need help with your communication strategy? Contact me today 👑

📞 07828 852448 📩 judi-mae@maeday.co.uk 🔎 www.maeday.co.uk