#20 – SEO Dos and Don’ts – Mae Day Marketing

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Welcome to this week’s Wisdom Wednesday post. It’s all about SEO this week – especially as I am finishing up a big SEO project. In fact, I wrote 175 meta descriptions and page titles for a client this week – phew! 😅 After yesterday’s post, I thought it would be useful to expand upon the essential Dos and Don’t of Search Engine Optimisation (SEO).

Here are the best practices and common pitfalls to be aware of:

✅1️⃣ DO: Get to know your audience through research – Understand who your audience is, what they search for and how they behave online. This will help to ensure your content is relevant and engaging.

✅2️⃣ DO: Develop a content strategy – Create a diverse and consistent content plan that aligns with your brand and audience interests.

✅3️⃣ DO: Identify and keep track of keywords – Research and monitor the keywords that are most relevant to your industry and audience.

✅4️⃣ DO: Plan and schedule your content – Consistency is key. Plan and schedule content to ensure a steady flow of fresh, relevant material that keeps your audience engaged and the search engines happy.

✅5️⃣ DO: Establish measurable success indicators – Set clear, measurable goals for your SEO efforts. Track metrics like key rankings, organic traffic, bounce rate and conversion rates to gauge your success.

❌6️⃣ DON’T: Ignore the current competitive landscape – Keep an eye on what your competitors are doing. Understand their strengths and weaknesses to identify opportunities for your own SEO strategy.

❌7️⃣ DON’T: Expect immediate results/success – SEO is a marathon, not a sprint! It takes time to see significant results, so be patient and persistent with your efforts.

❌8️⃣ DON’T: Stick to just one campaign strategy – Be flexible and ready to adapt your strategies. SEO trends and algorithms change, so staying agile will help you stay ahead.

❌9️⃣ DON’T: Forget your brand values and voice – Maintain a consistent brand voice and values in all your content. This builds trust and recognition with your audience.

❌🔟 DON’T: Spam your audience – Avoid keyword stuffing and low-quality content. Focus on providing value to your audience with high-quality, relevant information.

Need help with your SEO strategy? Contact me today 👑
📞 07828 852448
📩 judi-mae@maeday.co.uk