#17 – Setting up a Google Analytics Property

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Today (rather topically as I’m working on this at the moment for a client!), let’s explore setting up a Google Analytics property.

Setting up Google Analytics is important if you want to track website traffic effectively and gain deep insights into your website’s performance, allowing you to optimise your marketing efforts effectively.

Here are some key considerations and steps to guide you through the process 💡

To start, think about:

1️⃣ Purpose and Goals: Define your objectives for using Google Analytics. Are you looking to track conversions, understand user behaviour or measure marketing campaign effectiveness? Or all 3?

2️⃣ Website Tracking Needs: Assess what aspects of your website you want to track – traffic sources, user engagement, e-commerce transactions, etc.

3️⃣ Data Privacy Compliance: Ensure compliance with data protection regulations (e.g. GDPR) when collecting and analysing user data.

Steps to set up your Google Analytics property:

1️⃣ Account Creation: Sign in to Google Analytics or create a new account if you don’t have one.

2️⃣ Property Setup: Create a new property for your website or app. Define the name, URL and other details.

3️⃣ Tracking Code Installation: Install the Google Analytics tracking code on every page of your website to start collecting data.

4️⃣ Goal Configuration: Set up goals to track specific actions users take on your site, such as form submissions or purchases.

5️⃣ Data Filters: Implement filters to exclude internal traffic or bot visits from your reports.

6️⃣ Customisation: Customise your Google Analytics setup with additional features like event tracking, custom dimensions or advanced segments.

Setting up Google Analytics empowers you to make data-driven decisions, understand your audience better, and optimise your marketing strategies effectively.

Need guidance on any of these steps? Feel free to reach out 👑