#14 – How to Launch a Business

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This week, I’m sharing something a bit more personal – tips on how to launch a business, based on my journey of becoming a marketing consultant. I hope it can inspire those of you considering launching your own businesses.

1️⃣ Find Your Passion:

My journey started with a deep passion for human psychology, communications, technology and marketing. I also loved the idea of helping businesses grow and reach their potential. Passion will keep you going! 💪🏻

2️⃣ Gain Experience:

Before launching Mae Day Marketing, I studied for a degree in business & IT and worked in various marketing roles, gaining valuable experience and learning skills. Hands-on industry time is crucial.

3️⃣ Build Your Network:

Networking played a huge role in my success, especially initially. Attending events, joining business groups and connecting with other professionals opened doors and created opportunities.

4️⃣ Plan Your Brand:

Creating a strong brand personality for Mae Day Marketing was essential. Your brand should reflect your values and resonate with your target audience: it’s about creating a memorable identity that stands out.

5️⃣ Stay Organised:

Starting out as a self-employed consultant can be nerve-wracking. Staying organised with your time, tasks and finances is key to managing the workload and maintaining your sanity.

6️⃣ Continuous Learning:

The marketing world is constantly evolving. I committed to continuous learning through courses, certifications and staying updated with industry trends to ensure I could offer the best to my clients.

7️⃣ Take the Leap:

I had the dream for years before I did it. It took three consecutive redundancies for me to finally take the leap into self-employment. It wasn’t easy, but taking that step was life-changing. Sometimes, you just have to trust yourself and go for it!

8️⃣ Overcome Challenges:

There’s always something. The pandemic, for example, was a significant challenge to my businesses, the field that is notorious for being ‘the first to go’. However, perseverance and adaptability helped me navigate it and come out stronger.

9️⃣ Celebrate Your Wins:

Winning awards and recognition has been incredibly rewarding for me most recently. Celebrating these milestones keeps me motivated and reminds me of how far I’ve come 🥰

🔟 Stay Grateful:

Gratitude has been a powerful tool in my journey. Being grateful for what I have achieved so far inspires me to aim higher and keeps me grounded.

Becoming a marketing consultant has been one of the most rewarding decisions of my life. If you’re considering this path, or the path to self-employment in any other way – remember that it’s a journey filled with learning, growth and amazing opportunities 👑