#2 – Brand Creation

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Building a brand is more than just having a logo; it’s about creating a distinct identity for your new product, service, business or portfolio. Here are the key steps to follow when carrying out effective brand building:

1️⃣ Define Your Brand Identity:

Deeply think about and define your new brand’s values, mission and vision. What sets it apart from the competition? Why should people choose your brand over others? What does it stand for?

2️⃣ Delineate Your Target Audience:

Identify your target audience so that you can tailor your brand to resonate with them in the best way possible. Is there a certain age group, demographic, lifestyle you are aiming at?

3️⃣ Create a Memorable Logo:

Design a logo that reflects your brand identity and is easily recognisable, easily resized and quick to be remembered. Make sure the colours match with the values and vision of your brand so it if representative.

4️⃣ Craft a Compelling Tagline:

Sum up your brand’s essence in a short, memorable tagline which can be used on your content to deliver a secondary message.

5️⃣ Consistent Visual Elements:

When designing any assets or campaign imagery, maintain consistency in colours, fonts, and imagery across all brand materials.

6️⃣ Build an Online Presence:

Establish a strong online presence through a website and social media platforms.

7️⃣ Tell Your Brand Story:

Share the narrative behind your brand, creating an emotional connection with your audience. The more they feel engaged with your brand, the more loyal they will stay to it.

8️⃣ Leverage Influencer Marketing:

If practical, partner with influencers who align with your brand values for a broader reach.

9️⃣ Collect and Showcase Customer Testimonials:

Positive testimonials build trust and credibility for your brand. Collect them – especially in the early days – and share them regularly to add authority to your message.

🔟 Engage Your Audience:

Interact with your audience through social media, responding to comments and messages. Let them feel valued and watch how that translates into customer loyalty over time.

Brand building is an ongoing process that requires dedication and authenticity, as well as creativity. Need personalised guidance? Get in touch 👑