#1 – Search Engine Optimisation (SEO)

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Definition: 𝘚𝘦𝘢𝘳𝘤𝘩 𝘌𝘯𝘨𝘪𝘯𝘦 𝘖𝘱𝘵𝘪𝘮𝘪𝘴𝘢𝘵𝘪𝘰𝘯 (𝘚𝘌𝘖) – 𝘵𝘩𝘦 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘰𝘧 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘪𝘯𝘨 𝘢 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘪𝘵𝘴 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘯 𝘴𝘦𝘢𝘳𝘤𝘩 𝘦𝘯𝘨𝘪𝘯𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘱𝘢𝘨𝘦𝘴. 𝘛𝘩𝘦 𝘨𝘰𝘢𝘭 𝘪𝘴 𝘵𝘰 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 (𝘯𝘰𝘯-𝘱𝘢𝘪𝘥) 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘢𝘯𝘥 𝘴𝘶𝘣𝘴𝘦𝘲𝘶𝘦𝘯𝘵𝘭𝘺 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘭𝘦𝘢𝘥𝘴 𝘢𝘯𝘥 / 𝘰𝘳 𝘴𝘢𝘭𝘦𝘴.

1️⃣ Keywords Are Key:

Start by understanding your audience’s search habits. Craft content around relevant keywords and phrases to boost visibility.

2️⃣ Optimise On-Page Elements:

Elevate your pages with compelling, keyword rich titles, meta descriptions and clean URLs. A well-optimised page is more likely to catch the search engine’s eye.

3️⃣ Quality Content Matters:

It’s almost 20 years since Bill Gates uttered the now famous phrase “content is king”, but it’s still true! Provide valuable, engaging content that keeps visitors on your site. Google loves it when users find what they’re looking for.

4️⃣ Responsive Design:

Ensure your website is user-friendly on desktops, tablets and smartphones. Google favours mobile-responsive sites in search rankings.

5️⃣ Build Quality Backlinks:

Foster relationships and earn backlinks from reputable sites. It’s an external vote of confidence for your content.

6️⃣ Page Load Speed:

Users love speed! Optimise images, use browser caching and streamline your code for faster loading times.

7️⃣ Optimise for Local:

If you’re a local business, claim your Google Business Profile listing. Local SEO can significantly impact your visibility in local searches.

8️⃣ Regularly Update Your Content:

Freshness matters. Regularly update and add new content to show search engines that your site is active and relevant.

9️⃣ User Experience is Everything:

A seamless, enjoyable user experience translates to better rankings. Prioritise easy navigation and a clean, intuitive layout.

🔟 Analytics Are Your Friend:

Dive into the data! Use tools like Google Analytics to understand user behaviour and tailor your strategies accordingly.

SEO is a marathon, not a sprint… Take your time, be strategic and watch your online presence flourish!

Need personalised guidance? I’m here to help 👑